Our journey began amidst the untouched beauty of Aspen, Colorado, where we, as children, found joy and wonder in foraging mushrooms and spending countless hours outdoors. This profound bond with nature, combined with our passion for the potent ingredients from the high alpine, laid the groundwork for Believe Apothecary. Our inspiration was also deeply rooted in the rich history and ancient wisdom of the indigenous people who once thrived in the Colorado Rockies. Motivated by our surroundings, we aspired to craft a brand that not only pays homage to their legacy but also fuels the health-conscious ethos of our beloved state. Today, our family-driven brand resonates with these cherished memories and the wholesome lifestyle of Colorado. Believe Apothecary is more than a brand; it’s our tribute to nature, history, and the wellness of our community.

We see the vast potential in the abundant natural elements that The Rocky Mountains offers. Our mission is not just to create products but to craft experiences—handcrafted and wildcrafted, rooted deeply in the purity of nature. We are steadfast in leveraging the region’s beneficial plant life, always aiming for holistic health solutions. With a preventative and comprehensive approach to well-being, we strive to be a beacon of genuine health, embodying the rich essence and biodiversity of Colorado in every product.