About Believe Apothecary

Our Story

Rooted in Aspen's High Alpine

Our journey began amidst the untouched beauty of Aspen, Colorado, where we, as children, found joy and wonder in foraging mushrooms and spending countless hours outdoors. This profound bond with nature, combined with our passion for the potent ingredients from the high alpine, laid the groundwork for Believe Apothecary. Our inspiration was also deeply rooted in the rich history and ancient wisdom of the indigenous people who once thrived in the Colorado Rockies. Motivated by our surroundings, we aspired to craft a brand that not only pays homage to their legacy but also fuels the health-conscious ethos of our beloved state. Today, our family-driven brand resonates with these cherished memories and the wholesome lifestyle of Colorado. Believe Apothecary is more than a brand; it’s our tribute to nature, history, and the wellness of our community.

Our Mission

Handcrafted Excellence with a Personal Touch

We see the vast potential in the abundant natural elements that The Rocky Mountains offers. Our mission is not just to create products but to craft experiences—handcrafted and wildcrafted, rooted deeply in the purity of nature. We are steadfast in leveraging the region’s beneficial plant life, always aiming for holistic health solutions. With a preventative and comprehensive approach to well-being, we strive to be a beacon of genuine health, embodying the rich essence and biodiversity of Colorado in every product.

Why Choose Believe Apothecary?

In an era of abundant wellness choices, our tinctures stand out, ensuring unmatched purity and efficacy. Our meticulous triple extraction process, combined with the spagyric technique, ensures bioavailability, and quick delivery to the brain. Sourced from the pristine terrains of the Pacific Northwest and Colorado’s high mountains, our blends promise authentic flavors and unparalleled health benefits.

Female & Family Owned

Born from Aspen adventures, Believe Apothecary thrives as a female-led family beacon of holistic health, echoing our cherished roots.

Ethically Sourced Ingredients

With a commitment to Mother Earth, our ingredients stem from pristine terrains and local farms, reflecting our dedication to ethically forage and support our community.

Small Batch
& Bespoke

Handcrafted and poured with precision, our tinctures, made in limited seasonal runs, harness the potency of locally sourced ingredients harvested once a year.


Championing green ethics, we uphold environmentally conscious practices and prioritize sustainably harvested ingredients, ensuring a small environmental footprint.

Commitment to Holistic Health

Blending Ancient Wisdom with Modern Insight

Our ethos harmoniously merges the time-tested traditions of ancient civilizations with today’s cutting-edge research. Central to our formulations is the spagyric process, an alchemical extraction method passed down through ages, which elevates the potency and purity of our tinctures.

Designed to enhance mental clarity and combat brain fog, our products harness the profound depths of indigenous remedies and are fortified by the insights of modern science. While we honor ancient knowledge, we’re also pioneering advocates for the responsible exploration of psychedelic mushrooms and the therapeutic potential of psilocybin, underscoring our unwavering commitment to holistic health.

SustainabilE Living

Top Quality Ingredients

Our commitment to quality and sustainability is unwavering. We prioritize environmentally conscious practices, addressing issues like the over-harvesting of Chaga, and ensuring every ingredient is organic, gluten-free, and ethically sourced. Rooted in age-old foraging traditions, we stand by our ethos of promoting sustainability, supporting local farmers, and offering products made with intention and love.